Why We Built FleetGen : Freight Brokers Deserve Better Than Ten Tabs and a Prayer

I spent years around freight brokerages, and every broker I know has the same two problems: finding shippers, and drowning in everything else.

The shipper problem is the one nobody solves for you. Carriers will find you — post a load and your phone rings. But shippers? You’re cold calling off a stale list you bought from some data reseller, competing with fifty other brokers working the exact same list. Finding fresh shipper leads is the single biggest bottleneck for a growing brokerage, and the tools out there were either overpriced, recycled, or both.

That’s why we built FleetGen.

FleetGen started as a shipper lead generation platform for freight brokers, real shipper data, not the recycled lists everyone else is selling. But once brokers got in, we realized the lead was only step one. What happens after you find the shipper? You’re back to juggling a CRM, a calendar app, an email tool, a marketing platform, your TMS, and a carrier vetting site. Ten tabs and a prayer.

So FleetGen grew into the workspace around the lead:

Shipper leads, front and center. Look up shippers, build your pipeline, work the list — all in one place.

Tasks and calendar built in. Follow-ups don’t fall through the cracks because your to-do list lives next to your pipeline, not in a separate app you forgot to check.

Email and marketing campaigns from the platform. Send outreach directly from FleetGen, run sequences, stay in front of prospects without duct-taping a marketing tool to your CRM.

Deep carrier research. Before you tender a load, look the carrier up. FleetGen has deep carrier data so you’re not selecting carriers blind — inspection history, authority, the signals that matter. In a post-Montgomery v. Caribe world, brokers can’t afford to guess on carrier selection.

Live ELD tracking. Once the load is moving, track it live. No check calls, no “where’s my freight” panic from the shipper.

Connects to your TMS. We’re not asking you to rip anything out. FleetGen plugs into the stack you already run.

The vision is simple: a freight broker should be able to find a shipper, win the freight, vet the carrier, and track the load without leaving one platform.

We’re early, we’re building fast, and we’re building it with brokers — most of our roadmap comes straight from user calls. If finding shippers is your bottleneck, come see what FleetGen can do: fleetgen.ai